Other How To Sell Fish


Apr 21, 2009
Newcastle, Australia
How To Sell To FISH

Private Sales

Private Sales are usually pretty straight forward when the buyer is picking up the fish.
When it comes to freighting though, it can get a bit more complicated.

So here is a few steps to help make sure your transactions run smoothly.
1. First contact is usually via PM or phone call. Make sure after you have agreed with the details of the sale that you get the buyers contact details (Name, phone, email, and address if freighting). It is handy to get these details written down elsewhere incase you cannot access your PM's at the time you need to.
2. Arrange a time and place for meeting and make sure your phone is charged incase there is a delay from either of you. The last few years the majority of sellers have started meet somewhere else (McDonalds carpark etc) rather than at their home due to the fact that people's homes have been broken into and have had expensive fish taken.
3. Contact the seller the night before or morning of the sale to make sure the sale is going ahead. In case of no-shows, have an airpump or something to keep the fish alive if its a distance back to home with them. Have the tank still available, don't stick something else in it because the fish are technically sold.
4. If the seller does not have the correct money on them, do not give them the fish. Point them towards the nearest ATM or shopping centre where they can get the correct amount.

Freighting fish

1. If you are freighting fish, then you need to make sure you have all the correct contact details. Write them down so they are handy. If for some reason there is a delay, the box gets lost or incorrect address, it can do harm to the fish and cause stress for both seller and buyer. By having correct details clearly marked on the box if there is an issue it can be tracked down.
2. Make sure you have contacted the freighting company before hand to make sure of the flight plan the fish will be taking. That way if there is any problems you have record of where they should have been and when.
3. Make sure that payment has cleared before you freight your fish.
4. Clearly mark on the box “LIVE FISHâ€
5. Contact the buyer when you leave the airport to let them know the fish are on their way, their expected route and what time they should expect them to arrive at the airport.
6. In some cases the fish arrive deceased. This is not an overly common occurrence and is not something that can be predicted. There are a lot of factors that can contribute to the death of those fish including packaging, oxygen, heat and the way they box has been handled.
7. Some sellers will clearly state that freighting is at your own risk. Others will refund on proof (ie, fish on it's back with a pin in it). It is something that is up to the seller. It is also something that should be clearly stated when advertising the fish with freighting available.

For details on HOW TO FREIGHT FISH including how to prepare and package your fish for their trip across the country then please read this thread
Preparing and Freighting Fish

One of the most common complaints that come from fish sales is that the fish does not match the description given. A picture tells a thousand words and when it comes to fish that a buyer is not able to personally view before purchase then it gives them a good indication of what they will be receiving. Please check out the link below


For some the transaction can go quite easy. For others it can be a long task trying to receive payment for goods.

Selling to a LFS (Local Fish Shop) is quite different to selling to a private buyer.

When selling to a LFS it is different. Details are not discussed in depth as they usually wait until they have viewed the fish before making a final decision on how much they will pay you for them. Then it all happens relatively quick with them placing the fish in a tank before you can have second thoughts on the sale.

With this in mind there a few simple rules that we should all follow when selling to a LFS.

1. Do not just turn up to a LFS with the fish. Doing this will just tell them you are desperate to sell the fish and can do harm to the fish if the LFS does not want to purchase them off you.
2. Always have prior contact with the manager of the LFS. State to them the type of fish you have and sizes. Most LFS will say to you how much they pay for that type at that size, few will ask how much you would like for them. Keep in mind LFS offer less then you would get from a private sale and usually price the fish over triple what you sold them for. Also by having prior contact the LFS can make sure they have the space available for the fish and make sure that they have enough to make payment to you.
3. Once you have agreed on a price you need to clarify if that is store credit or cash. LFS prefer to give you store credit as that costs them less than it does to pay you cash.
4. Once the details have been sorted you need to receive your payment. A shop will usually take custody of the fish before paying you so be aware that this will most likely happen. This is where you need to make sure you get what you agreed.
5. If for some reason the LFS cannot pay you that day, go and get an invoice book from the Newsagency and fill it out. Return to the LFS and give them the invoice with a due date written clearly on it. Make sure you have your contact details on the invoice so they can contact you to make payment. If they fail to pay you within the stated time, you can then pursue it further by filing papers with the Small Debts Claims Court.